Luis Herrero

QVC is a leading shopping channel that broadcasts to over 350 million households across seven countries. Although their main site existed for many years, QVC lacked a dedicated online streaming service.

Our primary objective was to design and launch a standalone streaming portal that would complement QVC’s existing mobile and TV applications.

Equally important was translating the freshly minted QVC+ brand guidelines into every pixel and interaction.

On the user-facing side, our goal was to merge live video and e-commerce into a single, fluid journey. Viewers can watch live broadcasts and immediately browse featured products.

Finally, we committed to delivering a fully functional minimum viable product in just ten weeks.

We kicked off with a few remote workshops involving QVC’s brand, marketing, and technical leads to define a clarified set of business objectives, technical constraints, and success metrics that helped us to create an initial, realistic scope.

We also conducted a competitive audit of “shop-and-stream” platforms, documenting best practices around video integration, product overlays, and real-time engagement features.

Working closely with the project manager, we defined an MVP feature set that prioritized:

• Home page with basic navigation
• A functional video player
• Channel selector
• Search functionality to find shows or products by keyword
• Multi device approach (responsive website)

We created a detailed design system in conjunction with the new QVC+ brand guidelines. This approach ensures that the product will have the latest brand look from the very start.

Each mockup was designed in three sizes: mobile, tablet, and desktop. We produced high-fidelity screens for the home page, live player, and product detail sections, as well as key pattern components like navigation.

Additionally, we had the opportunity to develop motion guidelines that define the transitions and animation styles, to enhance the narrative of the experience.

We held two meetings each week with both the front-end and back-end teams to align our workflows and address specific questions regarding user cases. Since all components were fully documented—including breakpoints, layouts, states, and interaction guidelines—we were able to tackle more complex issues during these meetings.

We had the opportunity to conduct functional and usability tests across multiple browsers, and we facilitated test sessions with a beta group made up of existing QVC customers, to gather feedback and improve the product.