Luis Herrero

As a design advisor at Adevinta, I'm supporting the development of a new business initiative to drive growth and sales.

My role focuses on design and validate a seamless online purchasing experience, as well as enhancing the back-office system for professional users, ensuring an efficient and user-friendly platform that serves the user to perform complex tasks in a easy and intuitive way.

I joined Tewke to help them create and define a unified visual language, enhancing the design system in addition to crafting and building on the foundations of their visual components, focused on motion, to deliver an engaging, intuitive user experience.

Working in the Profile Accounts department, I prototyped and designed multiple interaction processes aligned with the business requirements, contributing directly to achieving the year's growth objectives.

Created fromwireframes to high-fidelity designs for new features and improvements, ensuring design consistency and coherence across the entire product, using different metrics to achieve customer acquisition goals.

Guided and supported design and engineering teams, applying agile methodologies to concept, design, and launch of QVC+, an innovative platform that bridged the gap between online sales and streaming services, ensuring ensure a design aligned with the overall business strategy.

Enabled a successful launch within three months by fostering a culture of creativity, collaboration, and continuous improvement.

I joined Plex to lead and execute the design of mobile and TV platforms, creating a unified, high-performance, user-centric digital experience. Worked closely with product and executive teams to help define the strategy to translate concepts and ideas into features within optimized and communicative design workflows

In close collaboration with developers, we create Chroma, Plex’s Design System, to optimize the design workflow and produce a coherent user experience across multiple platforms and devices.